October 15, 2025International Journal of Business and Applied Economics

The Effect of Price Perception, Service Quality Perception, Perception of Ease of Use and Consumer Trust on Consumer Satisfaction of Using Shopee E-commerce in Purwokerto

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Authors

ANAmandha Rosalia NursafnaMuhammadiyah University Purwokerto DWDian WidyaningtyasMuhammadiyah University Purwokerto TRTri Septin Muji RahayuMuhammadiyah University Purwokerto

Discussion

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Implication

Quantitative analysis found significant effects of price perception and service quality on consumer satisfaction, implying trust and ease of use need less focus.

Key Points

Perceived price and service quality positively influence customer satisfaction, while ease of use and trust do not significantly affect it.
Multiple linear regression analysis showed a 73.9% explanation of variation in customer satisfaction based on the four variables.
This research supports Expectancy Disconfirmation Theory in the context of e-commerce consumer behavior.
Shopee should enhance price perceptions and service quality to boost overall customer satisfaction.

Cite This Study

Nursafna et al. (2025) studied this question.

synapsesocial.com/papers/68f01110f081da0584b567df https://doi.org/10.55927/ijbae.v4i5.289

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Implication

Quantitative analysis found significant effects of price perception and service quality on consumer satisfaction, implying trust and ease of use need less focus.

The Effect of Price Perception, Service Quality Perception, Perception of Ease of Use and Consumer Trust on Consumer Satisfaction of Using Shopee E-commerce in Purwokerto

Discussion

Member takes

Implication

Key Points

Cite This Study

The Effect of Price Perception, Service Quality Perception, Perception of Ease of Use and Consumer Trust on Consumer Satisfaction of Using Shopee E-commerce in Purwokerto

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider