Quantitative analysis shows usability and information quality significantly enhance satisfaction in e-commerce, suggesting key areas for platform improvement.
Key Points
Customer satisfaction is significantly influenced by all three WebQual 4.0 dimensions.
Usability was identified as the most dominant factor affecting customer satisfaction.
Regression analysis verified the impact of usability, information quality, and service interaction on user satisfaction.
Continuous innovation in website design is essential for sustaining consumer loyalty in the e-commerce sector.