September 30, 2024Jurnal Visi Manajemen

Analisis Pengaruh Strategi Promosi, Citra Merek, dan Kualitas Layanan Terhadap Keputusan Menginap Tamu di Hotel Grasia Semarang

View Full Paper

Ask AI

Bookmark

Authors

DFDita Aulia Rachma Nurul FaridaUniversitas Bangun Nusantara NMNina MistrianiUniversitas Patria Artha

Discussion

Member takes

Implication

Quantitative analysis reveals promotional strategies, brand image, and service quality significantly influence guest decisions at Hotel Grasia Semarang, indicating marketing effectiveness is crucial.

Key Points

Guests' decision to stay is significantly influenced by promotional strategies, brand image, and service quality.
The study found that effective marketing strategies can enhance guest satisfaction and loyalty.
Data were gathered through surveys involving 100 respondents from Hotel Grasia Semarang, ensuring targeted insights.
These insights underscore the importance of strategic marketing in the competitive hospitality industry.

Cite This Study

Farida et al. (2024) studied this question.

synapsesocial.com/papers/68af7f4b7567bf4f94ff67e4 https://doi.org/10.56910/jvm.v10i3.542

View Full Paper

Ask AI

Bookmark

Implication

Quantitative analysis reveals promotional strategies, brand image, and service quality significantly influence guest decisions at Hotel Grasia Semarang, indicating marketing effectiveness is crucial.

Analisis Pengaruh Strategi Promosi, Citra Merek, dan Kualitas Layanan Terhadap Keputusan Menginap Tamu di Hotel Grasia Semarang

Discussion

Member takes

Implication

Key Points

Cite This Study

Analisis Pengaruh Strategi Promosi, Citra Merek, dan Kualitas Layanan Terhadap Keputusan Menginap Tamu di Hotel Grasia Semarang

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider