The Influence Of Traveloka Media Exposure And Hotel Promotional Media On Consumers Decision To Stay At Hotel Horison Lampung

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Quantitative analysis reveals customer reviews and promotional media influence hotel stays in Lampung.

Traveloka reviews significantly influence consumer decisions, underscoring their role in shaping perceptions.
Promotional media, especially visual and interactive content, effectively attract potential guests and forge emotional connections.
Despite their popularity, Traveloka ratings do not significantly impact the decision to stay at the hotel.
Findings support digital marketing strategies aimed at improving occupancy rates in the hospitality industry.

Pertiwi et al. (2025) studied this question.

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