Pengaruh Kualitas Pelayanan, Harga dan Promosi terhadap Keputusaan Pembelian Minuman Cocktail di Hotel Gran Melia

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Survey analysis shows price, service quality, and promotion significantly boost cocktail purchases in hotels, suggesting marketing benefits.

Purchasing decisions for cocktails increase due to better service quality, competitive pricing, and effective promotions.
A significant 125 respondents participated, providing insights on consumer attitudes toward cocktail purchases.
Quantitative approach involved a survey method and analyzed data using multiple linear regression with SPSS software.
The results support targeted marketing strategies, aiming to enhance customer satisfaction and cocktail sales for the hotel.

Alhufi et al. (2025) studied this question.

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Survey analysis shows price, service quality, and promotion significantly boost cocktail purchases in hotels, suggesting marketing benefits.