September 6, 2024

The Influence Of Live Streaming And Flash Sale On Impulse Buying Among Shopee App Users In Bengkulu City

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Authors

FDF Rosaline DewiUniversitas Dehasen Bengkulu ASAhmad SolehJambi University RFRahman FebliansyahUniversitas Dehasen Bengkulu

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Implication

Analysis shows live streaming and flash sales significantly boost impulse buying among Shopee app users in Bengkulu city, suggesting effective marketing strategies.

Key Points

Impulse buying significantly increases with live streaming among Shopee users in Bengkulu, supporting marketers' tactics.
The t-statistic for live streaming was 4.082, while flash sales had a t-statistic of 7.045, indicating strong effects.
Analysis employed SmartPLS 4.0 to assess responses from 100 Shopee app users in Bengkulu city.
Findings suggest both live streaming and flash sales are effective strategies for enhancing consumer purchasing behavior.

Cite This Study

Dewi et al. (2024) studied this question.

synapsesocial.com/papers/68af7f467567bf4f94ff63c4 https://doi.org/10.37676/jemba.v1i2.541

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Implication

Analysis shows live streaming and flash sales significantly boost impulse buying among Shopee app users in Bengkulu city, suggesting effective marketing strategies.

The Influence Of Live Streaming And Flash Sale On Impulse Buying Among Shopee App Users In Bengkulu City

Discussion

Member takes

Implication

Key Points

Cite This Study

The Influence Of Live Streaming And Flash Sale On Impulse Buying Among Shopee App Users In Bengkulu City

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider