September 10, 2025Jurnal Ekonomi dan Bisnis Digital

The Determinants of Online Impulsive Buying on Shopee: An Empirical Study

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Authors

NANita AnastasiaMuhammadiyah University Purwokerto DWDian WidyaningtyasMuhammadiyah University Purwokerto THTotok HaryantoMuhammadiyah University Purwokerto

Discussion

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Implication

Empirical analysis shows sales promotions and hedonic shopping motivation positively impact impulsive buying in consumers, suggesting effective marketing strategies.

Key Points

Sales promotions positively influence impulsive buying behavior among Shopee consumers in Purwokerto.
Hedonic shopping motivation significantly affects impulsive buying, indicating the importance of pleasure in shopping.
Shopping lifestyle contributes positively to impulsive buying behavior, emphasizing consumer habits.
E-WOM was found to have no significant impact on impulsive buying in this research.

Cite This Study

Anastasia et al. (2025) studied this question.

synapsesocial.com/papers/68c23b08b210217d64782e35 https://doi.org/10.55927/ministal.v4i3.15194

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Implication

Empirical analysis shows sales promotions and hedonic shopping motivation positively impact impulsive buying in consumers, suggesting effective marketing strategies.

The Determinants of Online Impulsive Buying on Shopee: An Empirical Study

Discussion

Member takes

Implication

Key Points

Cite This Study

The Determinants of Online Impulsive Buying on Shopee: An Empirical Study

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider