The Influence Of Shopee Paylater, Shipping Vouchers And Shopee Application Flash Sales On User Purchasing Decisions In The Manna City Area South Bengkulu District
Quantitative analysis reveals significant influence of shopee paylater and shipping vouchers on purchasing decisions in Manna City, indicating user engagement with promotional offers.
Key Points
Purchasing decisions are significantly influenced by shopee paylater, shipping vouchers, and flash sales in Manna City.
The analysis shows a positive relationship, with flash sales having the greatest impact on user purchases, followed by vouchers and paylater.
A quantitative approach using linear regression was employed, with 50 respondents from South Bengkulu collected via questionnaire.
The findings suggest implementing these promotional strategies may enhance user engagement and boost purchasing decisions.