Pengaruh Social Media Marketing Dan Email Marketing Terhadap Keputusan Pembelian Ulang Dengan Customer Trust Sebagai Variabel Mediasi

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Quantitative analysis shows social media marketing boosts customer trust and repurchase intentions, while email marketing has minimal effects.

Social media marketing positively affects both customer trust and repurchase intentions, enhancing customer retention.
Key evidence indicates that social media marketing significantly improves repurchase intentions based on customer trust.
Analysis utilized partial least square-structural equation modeling to assess relationships among variables.
This highlights the need for companies to focus on effective social media strategies rather than relying on email marketing.

Pratama et al. (2025) studied this question.

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Quantitative analysis shows social media marketing boosts customer trust and repurchase intentions, while email marketing has minimal effects.