Pengaruh Strategi Pemasaran Digital Terhadap Keputusan Pembelian Produk Di E-Commerce

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Social media marketing and search engine marketing positively influence purchasing decisions, while email marketing does not.
The study involved 400 respondents aged 18 and older, collected through an online questionnaire.
Analysis was conducted using multiple linear regression and validated through IBM SPSS.
Findings highlight the significance of digital marketing strategies in enhancing e-commerce engagement.

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Analysis reveals social media and search engine marketing positively influence purchasing decisions, indicating strategic importance.

Ade Jamal mirdad (2025) studied this question.

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