Social Media, Price Perception, and Repurchase Intention: The Role of Trust

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Discussion

Quantitative analysis reveals trust mediates the effects of social media marketing and price perception on repurchase intentions in retail.

Trust significantly impacts repurchase intention, connecting it to social media marketing and price perception.
Both social media marketing and price perception positively influence customer trust, enhancing loyalty.
Analysis utilized a quantitative method with Partial Least Squares–Structural Equation Modeling, surveying 250 retail participants.
Highlights the importance of digital marketing consistency and fair pricing strategies for fostering trust in customers.

Menhard et al. (2025) studied this question.

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Quantitative analysis reveals trust mediates the effects of social media marketing and price perception on repurchase intentions in retail.