Service Quality's Influence on Loyalty in E-Commerce

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This study shows service quality increases customer satisfaction in e-commerce, suggesting improved website design is crucial.

Overall service quality has a significant positive impact on customer satisfaction in e-commerce.
Regression analysis indicates that service quality explains about 52.5% of customer satisfaction variability.
A positive correlation exists between customer satisfaction and the intention to revisit e-commerce platforms.
The study utilized multiple regression on data collected from 183 respondents in Thanjavur District, India.

Elanchezhian et al. (2025) studied this question.

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