The Exploration of AI and Concepts of Consumer Behavior

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Literature analysis reveals AI significantly influences consumer behavior in marketing and product design.

Understanding consumer behavior is crucial for effective brand strategies and marketing tactics.
AI enhances customer service and product design, leading to improved brand loyalty and consumer experiences.
Empirical research and audience surveys provide insights into how AI can identify consumer demands and streamline information search.
Case studies like FILA highlight the strategies and challenges of integrating AI into business practices.

Yingyang Xu (2025) studied this question.

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