August 13, 2025

The Role of Social Media Marketing in Enhancing Msme Competitiveness Through the Msme Upgrading Program

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Authors

ASAsep Deni Sutaryono ACAcep Can Can NANur AuliaMuhammadiyah University of Surakarta

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Implication

This analysis demonstrates that social media marketing improves customer acquisition in MSMEs, indicating effective digital strategies mark brand visibility.

Key Points

The consistent use of social media marketing boosts brand visibility and helps acquire customers effectively, enhancing competitiveness.
Data-driven decision-making plays a vital role in optimizing digital marketing efforts, emphasizing the need for strategic integration.
The study highlights the impact of the MSME Upgrading program in supporting local businesses' digital transformation and competitiveness.
Consumer behavior analysis is critical for MSMEs to thrive in a rapidly evolving market landscape, indicating a shift towards data-centric strategies.

Cite This Study

Sutaryono et al. (2025) studied this question.

synapsesocial.com/papers/68af7c8d7567bf4f94ff4049 https://doi.org/10.32424/icsema.1.1.136

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Implication

This analysis demonstrates that social media marketing improves customer acquisition in MSMEs, indicating effective digital strategies mark brand visibility.

The Role of Social Media Marketing in Enhancing Msme Competitiveness Through the Msme Upgrading Program

Discussion

Member takes

Implication

Key Points

Cite This Study

The Role of Social Media Marketing in Enhancing Msme Competitiveness Through the Msme Upgrading Program

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider