September 10, 2025Community EmpowermentOpen Access

Digital transformation for MSMEs: Boosting sales through e-commerce and social media

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Discussion

Community service activity boosts consumer engagement and sales in retail MSMEs, indicating digital strategies' effectiveness.

Participants showed a significant increase in digital marketing skills, with scores rising from 60 to 85.
The initiative developed a responsive e-commerce website and targeted social media campaigns, improving brand awareness.
Workshops and interactive training addressed participant needs for effective digital implementation.
The model serves as a framework for other MSMEs, highlighting the importance of digital competitiveness.

Surahman et al. (2025) studied this question.

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