The Role of Digital Marketing in Increasing The Competitiveness of Msmes in The Era of The Industrial Revolution 5.0

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Quantitative analysis shows digital marketing enhances competitiveness in MSMEs, suggesting strategic adaptations are crucial.

Digital marketing significantly improves MSME competitiveness, as indicated by a strong path coefficient of 0.784.
Increased market expansion (41.7%) and operational efficiency (34.2%) are key outcomes of effective digital marketing strategies.
Social media marketing is the most influential digital marketing indicator, with a beta value of 0.856, driving competition.
Structural equation modeling (SEM) was utilized on data from 385 MSMEs in Greater Jakarta to analyze results.

Hidayat et al. (2025) studied this question.

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