August 13, 2025

Optimizing Social Media-Driven Sustainable Mobile Marketing to Boost Sme Resilience and Growth

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Systematic review identifies how sustainable mobile marketing enhances SME resilience, suggesting integrated strategies for growth.

Mobile-based social media engagement boosts SME resilience and supports long-term growth, especially during crises.
Key strategies like gamification and conversational marketing improve customer participation and enhance brand loyalty.
The research employs a systematic literature review, synthesizing findings from peer-reviewed and industry sources over the last decade.
Adopting a holistic marketing strategy aligned with sustainability goals is crucial for SMEs navigating the post-pandemic digital landscape.

Ismaliyanto et al. (2025) studied this question.

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