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June 30, 2025

Digitalization of Business Strengthens Product Innovation Strategies in Increasing the Income of Msmes

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Authors

APAnisha Resti PratiwiUniversitas Islam Negeri Raden Intan LampungAMArif MuanasUniversitas Sahid Surakarta

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Implication

Quantitative analysis finds product innovation boosts MSME income, suggesting digital strategies may enhance competitiveness.

Key Points

  • Product innovation significantly increases MSME income, enhancing overall competitiveness in tight markets.
  • The analysis revealed a strong positive relationship between digital marketing and MSME income increases.
  • Data collected from 152 MSME participants used multiple linear regression for a robust analysis of effects.
  • Findings indicate that combining digital technologies with innovative products can foster MSME growth.

Cite This Study

Pratiwi et al. (2025) studied this question.

synapsesocial.com/papers/68af79b67567bf4f94ff20f7https://doi.org/10.32493/ebic.v2i1.50941
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Also Consider

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  1. 1PRODUCT INNOVATION STRATEGIES IN INCREASING COMPETITIVENESS MSMES IN INDONESIAN2024 · 1 citations
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  5. 5The Impact of Mobile Applications on the Economic Growth of Indonesian MSMEs2024