August 23, 2025SustainabilityOpen Access

What Are the Factors Influencing Customers’ Repurchase Intention?—Taking Smartphone Brands as an Example

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Repurchase intention is significantly impacted by perceptual quality and brand equity, highlighting key marketing aspects.
The study shows intrinsic quality indirectly affects repurchase intention through customer satisfaction, emphasizing quality management.
Utilizing a structural equation model provides insights into how customer satisfaction mediates the effects of various factors.
Findings suggest that online word-of-mouth moderates customer satisfaction's role in influencing repurchase intention, underscoring its importance.

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Empirical analysis reveals brand equity and quality impact repurchase intention in customers, indicating underlying dynamics in satisfaction.

Fan et al. (2025) studied this question.

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Empirical analysis reveals brand equity and quality impact repurchase intention in customers, indicating underlying dynamics in satisfaction.