August 20, 2025PLoS ONEOpen Access

How does in-store and online shopping experiences influence repurchase intentions in Shandong, China? Roles of perceived value, brand trust, and customer satisfaction

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Customer satisfaction significantly influences repurchase intentions, highlighting the importance of enhancing customer experiences in retail.
Perceived value acts as a mediator, with social media and store atmosphere affecting customer satisfaction and brand trust.
The study utilized an online questionnaire with 305 respondents, ensuring diverse representation across age, gender, and income.
Findings emphasize optimizing customer experiences to boost loyalty and market success in competitive environments like China.

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Implication

The study reveals how perceived value and brand trust impact repurchase intentions in Chinese omni-channel shoppers, indicating key factors for retailers.

Cite This Study

Zhou et al. (2025) studied this question.

synapsesocial.com/papers/68af3e49cf1dd9ea359eb84f https://doi.org/10.1371/journal.pone.0321485

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Implication

The study reveals how perceived value and brand trust impact repurchase intentions in Chinese omni-channel shoppers, indicating key factors for retailers.

How does in-store and online shopping experiences influence repurchase intentions in Shandong, China? Roles of perceived value, brand trust, and customer satisfaction

Key Points

Discussion

Implication

Cite This Study

How does in-store and online shopping experiences influence repurchase intentions in Shandong, China? Roles of perceived value, brand trust, and customer satisfaction

Key Points

Discussion

Implication

Cite This Study

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Also Consider