The Influence of Product Quality, Service Quality, Price, and Consumer Trust on Repurchase Intention for Household Appliance Products

View Full Paper

Ask AI

Bookmark

Service quality positively influences repurchase intention, highlighting its importance in consumer decision-making.
Product quality significantly affects consumer trust, indicating that higher quality leads to stronger trust in the brand.
The study utilized a quantitative approach with Structural Equation Modeling to analyze relationships among the variables.
While service quality and product quality play positive roles, price did not significantly affect repurchase intentions or consumer trust.

Discussion

No takes yet. Share an insight, caveat, or question.

Quantitative analysis reveals that service quality significantly influences repurchase intention, indicating trust matters.

Rosid et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark