August 21, 2025Jurnal Ilmiah Akuntansi KesatuanOpen Access

Determinants of Sharia Bank Customer Loyalty in Abu Zahrah's Maqashid Syariah Approach

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Customer loyalty is influenced by customer satisfaction, retention, and Islamic branding experience, confirming a strong connection.
Customers who exhibit positive Customer Citizenship Behavior help mediate loyalty, enhancing overall satisfaction and retention.
This observational analysis utilized Structural Equation Modeling with 355 Islamic bank respondents to validate findings.
Maqashid sharia framework offers practical implications for improving customer relationships in Islamic financial institutions.

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Implication

Quantitative analysis shows customer satisfaction, retention, and Islamic branding enhance loyalty in Islamic banking, suggesting key strategies for institutions.

Cite This Study

Mulyani et al. (2025) studied this question.

synapsesocial.com/papers/68af70687567bf4f94febbb9 https://doi.org/10.37641/jiakes.v13i4.3634

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Implication

Quantitative analysis shows customer satisfaction, retention, and Islamic branding enhance loyalty in Islamic banking, suggesting key strategies for institutions.

Determinants of Sharia Bank Customer Loyalty in Abu Zahrah's Maqashid Syariah Approach

Key Points

Discussion

Implication

Cite This Study

Determinants of Sharia Bank Customer Loyalty in Abu Zahrah's Maqashid Syariah Approach

Key Points

Discussion

Implication

Cite This Study

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Also Consider