September 10, 2025International Journal of Economics Business and Management Research

Deconstructing the Effectiveness of Islamic Branding: The Dominant Influence of Customer Experience on Repurchase Intention

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Customer experience significantly enhances repurchase intention and brand trust in beauty services.
Islamic branding does not directly affect repurchase intention or brand trust based on survey data from 165 respondents.
The study utilizes a quantitative explanatory approach employing PLS-SEM to assess relationships among variables.
Findings imply a shift towards experience-based marketing strategies rather than reliance on religious identity symbols.

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Implication

Quantitative analysis reveals customer experience fuels repurchase intention in beauty services, suggesting a need for real-life experience over branding symbols.

Cite This Study

Slamet et al. (2025) studied this question.

synapsesocial.com/papers/68c23bd7b210217d64786851 https://doi.org/10.51505/ijebmr.2025.9817

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Implication

Quantitative analysis reveals customer experience fuels repurchase intention in beauty services, suggesting a need for real-life experience over branding symbols.

Deconstructing the Effectiveness of Islamic Branding: The Dominant Influence of Customer Experience on Repurchase Intention

Key Points

Discussion

Implication

Cite This Study

Deconstructing the Effectiveness of Islamic Branding: The Dominant Influence of Customer Experience on Repurchase Intention

Key Points

Discussion

Implication

Cite This Study

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