The Influence of Customer Orientation, Promotion and Service on Customer Satisfaction

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Quantitative analysis shows that customer orientation and service enhance customer satisfaction, highlighting sharia principles' role.

Customer orientation significantly enhances customer satisfaction, supporting a strategic business approach.
Promotion plays a crucial role in improving customer satisfaction, underlining its importance in marketing.
Adopting Islamic principles contributes to higher customer trust and satisfaction in business operations.
This study emphasizes the need for integrating Islamic business ethics in modern marketing strategies for sustainability.

Imania et al. (2025) studied this question.

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