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July 30, 2025Jurnal Manajemen Kreatif dan Inovasi

Pengaruh Promosi, Harga, dan Kualitas Produk terhadap Kepuasan Konsumen

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Authors

NWNita Rahma WatiRWRike Kusuma WardhaniMRMawar Ratih

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Implication

Quantitative analysis reveals promotion, price, and product quality significantly enhance customer satisfaction at Bananamoo Kediri, indicating effective marketing strategies are essential.

Key Points

  • Customer satisfaction increased with better promotional strategies, enhancing consumer joy.
  • Promotion, price, and product quality together explained 80.3% of consumer satisfaction variations.
  • Quantitative method utilized multiple linear regression for analyzing relationships between variables.
  • Finding highlights the significance of balanced marketing strategy on customer loyalty and satisfaction.

Cite This Study

Wati et al. (2025) studied this question.

synapsesocial.com/papers/68af6bf77567bf4f94fe969bhttps://doi.org/10.59581/jmki-widyakarya.v3i3.5493
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Influence of Product Quality and Promotion on Repurchase Intent, with Customer Satisfaction as the Mediating Variable2025
  2. 2Pengaruh Inovasi, Promosi, Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Produk Starbucks2025
  3. 3Pengaruh Service Quality dan Promotion Terhadap Customer Satisfaction2025
  4. 4Pengaruh Kualitas Produk dan Harga terhadap Kepuasan Konsumen Di Z’Coffee2025
  5. 5The Influence of Service Quality, Price, and Marketing Strategy on Consumer Satisfaction at Rezky Car Spare Parts in North Labuhanbatu2025