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July 10, 2025MAMEN Jurnal Manajemen

Pengaruh Kualitas Produk dan Harga terhadap Kepuasan Konsumen Di Z’Coffee

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Authors

SSSiti Ila SulailaTCTiara CahyaniMIMuhammad Ipan

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Overview

Quantitative analysis shows product quality significantly influences customer satisfaction at Z’Coffee, suggesting marketing focus on quality.

Key Points

  • Product quality significantly enhances customer satisfaction at Z’Coffee, while price does not impact satisfaction individually.
  • Regression analysis revealed an R² of 75.4%, indicating a strong relationship between product quality, price, and customer satisfaction.
  • The study employed a quantitative method, collecting data through questionnaires from 52 customers at Z’Coffee.
  • Improving product quality may boost customer loyalty in the competitive coffee market of Bogor City.

Cite This Study

Sulaila et al. (2025) studied this question.

synapsesocial.com/papers/68af70687567bf4f94feba8bhttps://doi.org/10.55123/mamen.v4i3.5910
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