Pengaruh Inovasi, Promosi, Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Produk Starbucks

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Discussion

Analysis reveals innovation, promotion, price, and service quality positively affect customer satisfaction in Starbucks users.

Customer satisfaction improves with increased innovation and promotional efforts.
The study found that 83% of respondents noted positive responses to promotion and service quality.
Data gathering involved a questionnaire distributed to 97 Starbucks consumers in Indonesia.
This research highlights service quality as a critical factor in sustaining customer loyalty and market share.

Auliya et al. (2025) studied this question.

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