August 5, 2025Bandung Conference Series Business and Management

Pengaruh Service Quality dan Promotion Terhadap Customer Satisfaction

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Authors

RHReza Muhamad HalwanInstitut Manajemen Koperasi Indonesia HMHendrati Dwi MulyaningsihNutrition 21 (United States)NSNindya SaraswatiBandung Islamic University

Discussion

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Implication

Quantitative analysis shows significant influence of service quality and promotion on customer satisfaction among Gojek users in Bandung City, suggesting improvements can enhance user experience.

Key Points

Customer satisfaction improves with better service quality and effective promotions, leading to higher user retention.
The analysis revealed that both service quality and promotions significantly impacted customer satisfaction, with positive correlations.
Data was collected from 140 Gojek users through an online questionnaire, utilizing purposive sampling and multiple linear regression analysis.
These findings highlight the need for Gojek to enhance service reliability and tailor promotional strategies for better customer satisfaction.

Cite This Study

Halwan et al. (2025) studied this question.

synapsesocial.com/papers/68af4093cf1dd9ea359ec5f0 https://doi.org/10.29313/bcsbm.v5i2.21290

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Implication

Quantitative analysis shows significant influence of service quality and promotion on customer satisfaction among Gojek users in Bandung City, suggesting improvements can enhance user experience.