September 10, 2025

Perceived Factors of Online Shopping, Purchase Intention, And Online Purchasing Behavior of International Students Studying in China: The Moderating Effect of Cultural Differences

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Online shopping perceptions significantly affect purchase intentions and actual behavior of international students.
Cultural differences shape cross-border purchasing decisions, influencing risk aversion and consumption traits.
Questionnaire analysis covers e-commerce perception factors, technology adoption, and cultural adaptation effects.
Findings aim to inform marketing strategies for e-commerce platforms targeting international consumers in China.

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Survey reveals how cultural differences impact purchase intentions and online shopping behavior in international students.

Oksana Kotelevets (2025) studied this question.

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