Understanding consumer repurchase and word-of-mouth behavior in brick-and-mortar retail: role of retail store attributes, brand loyalty and perceived value
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Key Points
Store-related attributes significantly influence brand loyalty and perceived value, increasing repurchase intention and word-of-mouth behavior.
Data from 374 shoppers reveal that enhancing store attributes can lead to improved brand loyalty and higher satisfaction scores.
Analysis utilized partial least squares-structural equation modeling to uncover direct and mediating effects among key constructs.
Findings suggest that investment in retail strategies may cultivate customer loyalty, guided by insights into shopper expectations.
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Implication
This analysis explores how retail store attributes impact brand loyalty and perceived value, highlighting age differences.