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August 13, 2025

THE INFLUENCE OF SERVICE QUALITY AND COST ASPECTS ON PATIENT SATISFACTION WITH HOSPITAL IMAGE AS A MEDIATING VARIABLE(A Study at RSUD Bumiayu, Brebes Regency)

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Authors

MGM. Ali GhoziDJDian Purnomo JatiESEman Sutrisna

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Overview

Quantitative study reveals service quality and hospital image influence patient satisfaction, suggesting improvements are vital.

Key Points

  • Service quality significantly impacts hospital image, enhancing patient satisfaction primarily through image mediation.
  • Strong predictive power shown with R² values of 0.754 for hospital image and 0.755 for patient satisfaction.
  • Quantitative, descriptive-correlational approach employed with cross-sectional survey method and 30 respondents.
  • Findings highlight the lesser role of cost aspects, emphasizing the need for improved service quality.

Cite This Study

Ghozi et al. (2025) studied this question.

synapsesocial.com/papers/68af7f407567bf4f94ff6093https://doi.org/10.32424/icsema.1.1.399
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