Increasing the Competitiveness of Sweet Nutmeg and Papaya Products Owned by MSMEs in Cibeber Village, West Java Province, Indonesia

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Qualitative research identifies strategies to improve nutmeg and papaya products by MSMEs, suggesting digital marketing and diversification.

The ST strategy effectively addresses external threats while leveraging internal strengths.
Utilizing technology for digital marketing can substantially improve market reach and product visibility.
SWOT analysis revealed critical insights about internal capabilities and external market demands.
Focusing on product diversification can help MSMEs mitigate intense competition and varying raw material costs.

Chairani et al. (2025) studied this question.

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Qualitative research identifies strategies to improve nutmeg and papaya products by MSMEs, suggesting digital marketing and diversification.