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September 10, 2025Edelweiss Applied Science and TechnologyOpen Access

Business strategy formulation: Case study of culinary SMEs

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Authors

ANAdham Aji NugrahaningtyasSTSunu Puguh Hayu Triono

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Overview

Qualitative analysis identifies effective competitive strategy to improve profitability in SMEs, suggesting a tiered product portfolio approach.

Key Points

  • Product development is the superior strategy for sustainability, aiming to enhance profitability and market reach.
  • The study employs qualitative methods including SWOT and QSPM matrices to derive actionable insights for culinary SMEs.
  • Pecel Saestu's IFE score of 3.080 indicates strong internal capabilities, while the EFE score of 2.655 highlights external threats.
  • Leveraging core R&D strengths to introduce diverse product lines can capture new market segments and improve margins.

Cite This Study

Nugrahaningtyas et al. (2025) studied this question.

synapsesocial.com/papers/68c2416eb210217d6479ea6dhttps://doi.org/10.55214/25768484.v9i7.8841
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