The Role of Entrepreneurial Marketing and Entrepreneurial Orientation in Improving SMEs Performance (Study on Kampung Tahu Kediri)

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Empirical analysis reveals entrepreneurial marketing significantly boosts performance in SMEs, highlighting marketing strategy’s pivotal role.

Entrepreneurial marketing positively affects both marketing strategy and SME performance, enhancing overall success.
Marketing strategy contributes positively and significantly to SME performance, advancing business outcomes.
Entrepreneurial orientation shows no significant effect, exhibiting a negative tendency in influencing marketing and performance.
Marketing capability does not significantly moderate the relationship, suggesting further support is needed for business sustainability.

Ambarwati et al. (2025) studied this question.

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Empirical analysis reveals entrepreneurial marketing significantly boosts performance in SMEs, highlighting marketing strategy’s pivotal role.