Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
November 4, 2025West Science Interdisciplinary Studies

The Influence of Brand Equity, Perceived Quality, and Emotional Attachment on Repurchase Intention of Local Coffee Products in Ambon

View Full Paper
Ask AI
Bookmark
Share

Authors

JTJacsy Tubalawony

Discussion

Loading...

Member takes

Overview

Quantitative research shows that brand equity and emotional bonding significantly enhance consumer loyalty for local coffee products in Indonesia.

Key Points

  • Repurchase intention significantly improves with higher brand equity and perceived quality.
  • Emotional bonding is the dominant factor influencing consumer loyalty and repeat purchases.
  • Analysis employed multiple linear regression using data from 155 local coffee purchasers in Ambon.
  • Findings suggest integrated marketing strategies focusing on brand identity and emotional engagement.

Cite This Study

Jacsy Tubalawony (2025) studied this question.

synapsesocial.com/papers/690945348f2297dc13533063https://doi.org/10.58812/wsis.v3i09.2351
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Analisis Hubungan Emotional Brand Attachment Dengan Consumer Based Brand Equity pada Industri Fashion Lokal2025
  2. 2Influence of Perceived Quality, Brand Image, and Customer Value on Satisfaction Through Purchase Decisions in the Coffee Market: The Moderating Role of Product Availability2025
  3. 3CONSUMER BEHAVIOR ANALYSIS OF LOCAL GROUND COFFEE USING THE MULTI-ATTRIBUTE FISHBEIN MODEL APPROACH2025
  4. 4CONSUMER BEHAVIOR ANALYSIS OF LOCAL GROUND COFFEE USING THE MULTI-ATTRIBUTE FISHBEIN MODEL APPROACH2025
  5. 5The Influence of Product Quality, Brand Image and Price Perception on Purchase Decisions of Kopi Kenangan2025