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October 8, 2025Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah SukabumiOpen Access

Analisis Hubungan Emotional Brand Attachment Dengan Consumer Based Brand Equity pada Industri Fashion Lokal

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Authors

ARArdalepa Zembar Rizki

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Overview

Quantitative analysis reveals Emotional Brand Attachment influences brand credibility and customer satisfaction in local fashion brands.

Key Points

  • Emotional brand attachment significantly affects brand credibility and customer satisfaction, enhancing brand loyalty.
  • Customer satisfaction mediates the relationship between emotional brand attachment and customer-based brand equity, indicating its importance.
  • Structural equation modeling was utilized to assess the relationships among emotional brand attachment, brand credibility, and customer satisfaction.
  • Findings spotlight the necessity for brands to enhance consumer experiences to foster strong customer-based brand equity.

Cite This Study

Ardalepa Zembar Rizki (2025) studied this question.

synapsesocial.com/papers/68e5c1c76950a706b22b5eb5https://doi.org/10.37150/jimat.v6i2.3919
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