What type of study is this?

This is a Quantitative Study study.

Effects of Cosmetic Consumption Needs on Lip Product Purchase Behavior Among Women in Their 20s and 30s

View Full Paper

Ask AI

Bookmark

Authors

Analysis reveals purchasing behavior in women is shaped by product needs and marketing strategies, indicating influence on sustainable behaviors.

Purchase behavior is significantly influenced by various cosmetic consumption needs, particularly among women.
Findings suggest a strong relationship between sustainable behaviors and purchasing habits, highlighting key market insights.
Market strategies should consider personal identity and trending behaviors, particularly in the color cosmetics segment.
Social conformity needs emerged as the strongest driver of lip product purchasing behaviors among the demographic group studied.

Park et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark

Analysis reveals purchasing behavior in women is shaped by product needs and marketing strategies, indicating influence on sustainable behaviors.