The Influence of Online Marketing on Purchasing Decisions for OMG Lipstick

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Quantitative survey finds online marketing influences purchasing decisions in Indonesian cosmetics market, highlighting social media's role.

Online marketing significantly influences purchasing decisions for young female consumers in Indonesia.
Regression analysis reveals a positive relationship between social media marketing and brand awareness.
The study uses a quantitative survey with 70 female respondents aged 16-24 to analyze data.
Findings underscore the importance of effective online marketing strategies for local brands targeting Gen Z.

Teri et al. (2025) studied this question.

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Quantitative survey finds online marketing influences purchasing decisions in Indonesian cosmetics market, highlighting social media's role.