Female Consumer Buying Behavior toward Cosmetic Products in Pokhara, Nepal

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Descriptive and causal research reveals social media influence and personal values impact buying behavior in females.

Social media influence significantly shapes female consumer behavior towards cosmetic products.
Personal values play a crucial role in purchasing decisions among female consumers.
The study utilized correlation and regression techniques to analyze data from 225 female respondents.
Leveraging social media and aligning marketing strategies with personal values may enhance buying behavior.

Ranabhat et al. (2024) studied this question.

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