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This is a Quantitative Study study.

October 23, 2025International Journal of Tourism and Hospitality in Asia PasificOpen Access

The Influence of Brand Image, Digital Marketing, and Online Customer Reviews on Purchasing Decisions in the Skincare Industry

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Purchasing decisions are significantly influenced by brand image and digital marketing strategies, with strong positive effects.
Data analysis using SPSS showed brand image impacts purchasing decisions with β = 0.680.
The study employed a quantitative research design with purposive sampling of 119 respondents who purchased Somethinc products.
These findings highlight the need to optimize digital marketing and manage online reviews to maintain consumer trust.

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Implication

Quantitative analysis reveals brand image and digital marketing significantly influence purchasing decisions, suggesting strategies to enhance consumer trust.

Cite This Study

Imbayani et al. (2025) studied this question.

synapsesocial.com/papers/68f9a0eb8ea8f2f37ee94c7d https://doi.org/10.32535/ijthap.v8i3.3756

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Implication

Quantitative analysis reveals brand image and digital marketing significantly influence purchasing decisions, suggesting strategies to enhance consumer trust.

The Influence of Brand Image, Digital Marketing, and Online Customer Reviews on Purchasing Decisions in the Skincare Industry

Key Points

Discussion

Implication

Cite This Study

The Influence of Brand Image, Digital Marketing, and Online Customer Reviews on Purchasing Decisions in the Skincare Industry

Key Points

Discussion

Implication

Cite This Study

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