October 15, 2025International Journal of Business and Applied Economics

Skincare Consumer Purchasing Decisions: An Empirical Study on Somethinc Products

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Brand trust and brand image significantly enhance purchase decisions for Somethinc products, indicating their importance in marketing strategies.
Influencer marketing shows no significant influence on consumer purchase decisions, suggesting a need for re-evaluation of this approach.
A total of 107 respondents participated in the study, providing insights through questionnaires measured on a 5-point Likert scale.
Data analysis was performed using SEM-PLS, illustrating the complexities of modern consumer behavior in skincare markets.

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Implication

Quantitative analysis finds brand trust and brand image significantly affect purchase decisions for Somethinc products, while influencer marketing does not.

Cite This Study

Yaqin et al. (2025) studied this question.

synapsesocial.com/papers/68f01110f081da0584b567e7 https://doi.org/10.55927/ijbae.v4i5.256

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Implication

Quantitative analysis finds brand trust and brand image significantly affect purchase decisions for Somethinc products, while influencer marketing does not.

Skincare Consumer Purchasing Decisions: An Empirical Study on Somethinc Products

Key Points

Discussion

Implication

Cite This Study

Skincare Consumer Purchasing Decisions: An Empirical Study on Somethinc Products

Key Points

Discussion

Implication

Cite This Study