July 21, 2025At-Tadbir jurnal ilmiah manajemenOpen Access

The Influence of Brand Awareness, Perceived Quality, Celebrity Endorsement and Brand Equity on Buying Interest in Somethinc Skincare Product

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Buying interest is significantly influenced by brand awareness and celebrity endorsement, and this drives brand equity.
It was found that 160 respondents participated, using various analyses like correlation and t tests to determine outcomes.
Analysis applied includes multiple linear regression and tests for classical assumptions to validate results on brand equity.
Research highlights the gap where perceived quality does not significantly contribute to purchase intentions for Somethinc.

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Implication

Quantitative analysis shows how brand awareness and celebrity endorsement influence buying interest for Somethinc products, implying brand equity's important role.

Cite This Study

Pertiwi et al. (2025) studied this question.

synapsesocial.com/papers/68af7f407567bf4f94ff618c https://doi.org/10.31602/atd.v9i2.17657

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Implication

Quantitative analysis shows how brand awareness and celebrity endorsement influence buying interest for Somethinc products, implying brand equity's important role.

The Influence of Brand Awareness, Perceived Quality, Celebrity Endorsement and Brand Equity on Buying Interest in Somethinc Skincare Product

Key Points

Discussion

Implication

Cite This Study

The Influence of Brand Awareness, Perceived Quality, Celebrity Endorsement and Brand Equity on Buying Interest in Somethinc Skincare Product

Key Points

Discussion

Implication

Cite This Study

Also Consider

Also Consider