October 12, 2025

Influence Quality Service Employee To Loyalty Customers at BRI Bank Tassililu Unit Subdistrict West Sinjai

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This research highlights how service quality influences customer loyalty in a bank, suggesting improvements to enhance satisfaction.

Service quality positively affects customer loyalty, as indicated by a t-value of 16.604.
A significant relationship was found with a p-value of 0.000, emphasizing the need for improved service quality.
The study utilized a sample of 87 respondents and analyzed data with SPSS 26.
Enhancing service quality can foster customer trust and encourage positive word-of-mouth, attracting new customers.

Abdullah et al. (2025) studied this question.

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