August 5, 2025Deleted Journal

Kualitas Pelayanan Dan Nilai Pelanggan Terhadap Loyalitas Melalui Kepuasan Sebagai Variabel Intervening

View Full Paper

Ask AI

Bookmark

Authors

Discussion

Quantitative research shows service quality and customer value boost loyalty in banking, suggesting satisfaction doesn't mediate the relationship.

MAIN FINDING: Service quality and customer value significantly enhance customer loyalty in banking services.
KEY EVIDENCE: Analysis reveals service quality positively affects customer satisfaction and loyalty, with 87 surveyed.
APPROACH: The research utilized a quantitative method with 87 currency savings customers at bjb bank and SEM-PLS analysis.
SIGNIFICANCE: Understanding these dynamics can help banks improve strategies to maintain customer loyalty and service quality.

Reni Febriani (2025) studied this question.

View Full Paper

Ask AI

Bookmark

Quantitative research shows service quality and customer value boost loyalty in banking, suggesting satisfaction doesn't mediate the relationship.