Influencer Marketing Strategy in Sharia Marketing: A Review from the Perspective of Ethics and Sharia Values

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Review highlights influencer marketing effectiveness in aligning with sharia values, suggesting ethical guidelines.

Influencer marketing positively impacts consumer trust and marketing outcomes when aligned with sharia values.
The study indicates that ethical conduct by influencers enhances the effectiveness of marketing strategies.
Using S-O-R theory, qualitative methods reveal the role of ethics in consumer response to influencer marketing.
Clear guidelines are essential for maintaining transparency and promoting halal products in influencer marketing.

Suraya et al. (2025) studied this question.

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