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October 10, 2025Advances in Tourism Studies

Quality First, Aesthetics Second

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Authors

JPJuwan Abithia PrawiraSBSitti Mujahida Baharuddin

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Overview

Quantitative analysis reveals product quality is vital for consumer decisions in coffee shops, suggesting improvement strategies.

Key Points

  • Both store atmosphere and product quality affect consumer purchase decisions, but product quality has a stronger influence.
  • Statistical analysis shows product quality significantly impacts consumer choices, highlighting its importance in coffee shop management.
  • The study used quantitative descriptive analysis and collected data from 100 respondents through various sampling techniques.
  • These findings emphasize the need for coffee shop managers to prioritize product excellence for enhancing consumer loyalty.

Cite This Study

Prawira et al. (2025) studied this question.

synapsesocial.com/papers/68e861b07ef2f04ca37e4b04https://doi.org/10.53893/ats.v2i1.37
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  2. 2Pengaruh Harga, Suasana Toko, dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Vanko Coffee Surabaya (The Influence of Price, Store Atmosphere, and Service Quality on Purchasing Decisions at Vanko Coffee Surabaya)2025
  3. 3The Effect of Product Quality and Product Price on Purchasing Decisions At Street Bar Coffee Jember2025
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  5. 5Confirmatory Factor Analysis on Store Atmosphere Variables of Coffee Shops in Kuningan City, West Java2025