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September 23, 2025International Journal of Economics and Management Research

The Effect of Product Quality and Product Price on Purchasing Decisions At Street Bar Coffee Jember

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Authors

ASAjeng Farah SetyowatiSRSri RedjekiDHDenok Mugi Hidayanti

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Overview

Quantitative analysis shows product quality and pricing significantly influence purchasing decisions in consumers, suggesting implications for MSMEs.

Key Points

  • Product quality and product price directly influence consumer purchasing decisions, leading to higher customer satisfaction.
  • Findings indicate a significant positive relationship between perceived value and purchase decisions among local coffee shop customers.
  • A quantitative research method was utilized, involving structured questionnaires distributed to previous customers of Street Bar Coffee.
  • Aligning product quality with suitable pricing is crucial for MSMEs to foster consumer trust and enhance market competitiveness.

Cite This Study

Setyowati et al. (2025) studied this question.

synapsesocial.com/papers/68d43eeb713b0b5dfea7f097https://doi.org/10.55606/ijemr.v4i3.539
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