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September 5, 2025Studi Ilmu Manajemen dan OrganisasiOpen Access

Influence of Quality, Service, Atmosphere on Satisfaction via Buying Interest – Season Coffee

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Authors

GPGerry Agave PrasetiaMMMeitiana MeitianaVKVivy Kristinae

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Overview

Quantitative analysis shows product and service quality enhance purchase intention at Season Coffee, suggesting improved customer satisfaction.

Key Points

  • Purchase intention significantly mediates the relationship between product quality, service quality, and customer satisfaction, revealing a crucial link.
  • Structural equation modeling indicated that product quality, service quality, and store atmosphere all positively affect purchase intention and satisfaction.
  • Data collected from 100 active customers of Season Coffee provided insights into consumer behavior in the coffee shop industry.
  • Enhancing product quality and store atmosphere is essential for coffee shop businesses to boost customer loyalty and satisfaction.

Cite This Study

Prasetia et al. (2025) studied this question.

synapsesocial.com/papers/68c23a2cb210217d6477ee07https://doi.org/10.35912/simo.v6i2.4670
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Quality First, Aesthetics Second2025 · 1 citations
  2. 2Influence of Perceived Quality, Brand Image, and Customer Value on Satisfaction Through Purchase Decisions in the Coffee Market: The Moderating Role of Product Availability2025
  3. 3Do Menu Variety, Service Quality, and Store Atmosphere Influence Customer Satisfaction and Revisit Intention?2025
  4. 4Does Service Quality and Store Atmosphere Influence Customer Loyalty Insight?2023
  5. 5The Influence of Service Quality and Cafe Atmosphere on Customer Loyalty through Costumer Satisfaction as a Mediating Variable at Kopi Kenangan2025