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October 9, 2025JEES (Journal of English Educators Society)Open Access

From classroom to screen: Vocational English students’ copywriting practices in creating tourism promotion videos

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Authors

DADhini AuliaAMAhmad Bukhori MuslimBHBudi Hermawan

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Overview

Qualitative content analysis reveals gaps in copywriting skills of vocational students, indicating a need for better education.

Key Points

  • Students showcased creativity and cultural elements in their videos, enhancing engagement, but lacked depth in audience profiling.
  • Key findings indicate misalignment between video duration and media platforms, affecting communicative effectiveness.
  • Using qualitative content analysis, student reports were examined to identify patterns and gaps in their copywriting practices.
  • The research suggests integrating copywriting instruction into ESP curricula could improve students' readiness for real-world tasks.

Cite This Study

Aulia et al. (2025) studied this question.

synapsesocial.com/papers/68e70da790569dd607ee5aa4https://doi.org/10.21070/jees.v10i2.1935
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Enhancing Digital Promotion Through Copywriting: Training Initiative for the Tourism Awareness Community in Jatiluwih Village, Bali2024
  2. 2An Analysis of Students' Ability in Writing Tourism Advertisements Located in Nias Island at SMP Negeri 1 Gido2025
  3. 3Analysis Of English Students’ Book For XI Grade Of Tourism Vocational School Students2025
  4. 4Enhancing English Communication Competence for Tourism Professionals and Students in Banyuwangi: A Phenomenological Study2025
  5. 5Simulation-Based Project Learning in ESP: The Effectiveness of Crewpers for Vocational Journalism Education2025