October 3, 2025JURNAL ECONOMIC RESOURCEOpen Access

The Effect of Brand Awareness, Word of Mouth and Product Quality on The Purchase Decision of Adidas Shoes in Surabaya

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Authors

EAEgy Cahya Aryanda PUPriyo Utomo SASyamsul ArifinSepuluh Nopember Institute of Technology

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Implication

Quantitative analysis reveals word of mouth and product quality influence purchase decisions for Adidas, suggesting focus on enhancing consumer experience.

Key Points

Word of mouth and product quality significantly influence purchasing decisions for Adidas shoes.
Analysis revealed that brand awareness does not have a direct effect on purchase decisions.
Data collection involved 385 respondents using non-probability sampling and analyzed via Partial Least Squares.
Results indicate the need for brands to strengthen consumer experiences alongside product improvements.

Cite This Study

Aryanda et al. (2025) studied this question.

synapsesocial.com/papers/68e02f40f0e39f13e7fa2b3d https://doi.org/10.57178/jer.v8i2.1889

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Implication

Quantitative analysis reveals word of mouth and product quality influence purchase decisions for Adidas, suggesting focus on enhancing consumer experience.

The Effect of Brand Awareness, Word of Mouth and Product Quality on The Purchase Decision of Adidas Shoes in Surabaya

Discussion

Member takes

Implication

Key Points

Cite This Study

The Effect of Brand Awareness, Word of Mouth and Product Quality on The Purchase Decision of Adidas Shoes in Surabaya

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider